Bio length and styled characters
An Instagram bio can be up to 150 characters. Most styled alphabets, such as Bold and Bold Script, use characters that take two units of storage each, the way many emoji do, so a styled bio can reach a limit sooner than the same words in plain letters. If your bio is close to 150, paste it and see what the app accepts, or keep part of it plain. The character counter shows the different counts side by side.
Styles that read well on Instagram
- Bold or Bold Sans for a headline line in your bio, such as your role or location.
- Bold Script for your name, which looks personal and stays legible.
- Small Caps for a quiet tagline.
- Sparkle Script or another decorated style for one short phrase.
Pick one or two styles per bio. Mixing several looks busy and makes the important part harder to find.
Keep your profile easy to find and read
People find accounts by searching names and keywords, and a styled keyword may not match a plain search. Keep your name or niche in plain text somewhere on your profile.
Screen readers can read styled letters one by one, or by their character names. Styling one line and keeping the rest plain keeps your bio readable for everyone. More in fancy text and accessibility.
If a style shows boxes
Some phones lack fonts for certain characters and show empty boxes. Bold, Italic and Bold Script are among the most widely supported. Filled squares, glitch text and decorative wrappers are riskier. See why fancy text shows boxes.